On a Facebook* Page, open the three-dot menu at the top right of the post and choose the pin option, usually worded as a pin at the top of the Page. Groups use a similar option or the Announcement feature, and personal profiles have their own Featured or pin tools. You need admin or editor rights for a Page.
A pinned post keeps your most useful message in front of every visitor, no matter how many newer posts follow. The steps are short, but the wording differs by account type and Facebook* changes menus often. This guide covers the three cases, how to unpin and what is worth pinning.
Pinning on a Facebook* Page
- Go to your Page and scroll to the post you would like to keep on top.
- Click or tap the three dots in the top-right corner of the post.
- Choose Pin to top of Page (the wording may vary).
- Check that the post now shows a pinned label and sits first in the feed.
You must be an admin or editor of the Page. Reports differ on how many posts a Page can pin: many guides say one at a time, so pinning a new post replaces the old one. If your menu offers more, follow what you see.
Pinning in a Facebook* group
Groups work a little differently. Admins and moderators can use an option that appears in the post menu under a name such as Pin post or Mark as announcement. Announcements are pinned in a separate area at the top of the group, and guides say a group can have several at once. Members cannot pin posts. If you do not see the option, check your role in the group's member list.
Pinning on a personal profile
On a personal profile, the same three-dot menu may offer a pin option, depending on your account and the audience of the post. Some people use the Featured section of the profile for the same purpose: it lets you show chosen posts, photos or collections near the top. The available options differ by account, so look in the profile's edit area for Featured.
| Where | Who can pin | Typical option | Notes |
|---|---|---|---|
| Page | Admin or editor | Pin to top of Page | Usually one pin |
| Group | Admin or moderator | Pin post or Announcement | Several announcements allowed |
| Profile | The owner | Pin or Featured | Options vary |
How to unpin a post
Go back to the pinned post, open its three-dot menu and choose the unpin option. The post returns to its normal place in the timeline according to its date. If you pinned another post, the earlier one may have been unpinned automatically.
How long does a pinned post stay?
Sources disagree. Many say a pin stays until you remove it, while some describe a duration choice, such as a few days. Open the menu on your own account to see whether a duration is offered. If you need the post to stay, check it after a week.
What to pin
A pinned post should help a new visitor decide in seconds. Good candidates:
- A welcome post. One sentence about who you are and what you post.
- Your best-performing post. Social proof for a page that is new.
- An offer or event with a clear date, and remember to unpin when it ends.
- A link to your shop or booking page.
- A code of conduct for a group, so members read the rules first.
Keep the pin fresh. A pinned post from a year ago looks neglected.
Pinned post ideas by type of page
The best pin depends on what the page is for. A shop can pin its current offer with a link and a date. A restaurant can pin the menu or opening hours. A creator can pin a post that explains the schedule and invites people to subscribe. A community page can pin its rules and a reminder of how to report problems. A local service can pin a short list of what it does with a phone number or booking link. Whatever you choose, keep the text short, put the main action in the first line and check that the link opens on a phone.
How often to change the pin
Review the pinned post at least once a month. An offer that ended last week or an event that has passed makes the page look unattended. For a page with a steady message, such as a welcome post, change it only when the message changes. For a promotion, set a reminder on the end date so that you unpin on time. Keeping a short note of what is pinned and when to replace it takes a minute and avoids stale content.
Common problems
- No pin option. You may not have the right role, or the post type is not supported. Check your role.
- The pin disappeared. Pinning another post may have replaced it.
- The pinned post is not first on mobile. Refresh the feed; ordering can lag.
- You pinned the wrong post. Unpin it and pin the right one.
Checklist
- [ ] You are an admin or editor.
- [ ] The post is one you want every visitor to see first.
- [ ] The text and link work.
- [ ] You wrote the date of any offer.
- [ ] You review the pin monthly.
A pinned post and growth
A pin does not make Facebook* show your page to more people. It improves what visitors see once they arrive. Combine it with regular posts, and read how to get more followers on Facebook* for the audience side. You can also look back at what you reacted to with our guide on seeing liked posts.
How it works at LikeMan
A pinned welcome post works better when the page does not look empty. LikeMan Facebook* followers are placed from the link of a public page and need no password. You see the price first, work starts once the payment goes through, and anything lost across the coming year is added back. They add a number; the pinned post and the content behind it do the convincing. Other options are listed under Facebook* services; the risks are weighed in a separate piece on safety of purchased followers.
FAQ
What is the way to pin on a Page?
Open the three-dot menu on the post and choose the pin option. You need admin or editor rights.
Can I pin more than one post?
On many Pages only one, but groups can have several announcements. Check your menu.
How do I unpin a post?
Open the menu of the pinned post and choose unpin.
Who sees a pinned post?
Everyone who can see the Page or group sees it at the top.
Conclusion
Pinning keeps your key message first on a Page, in a group or on a profile. Use the three-dot menu, check your role and refresh the pin from time to time. Pick a welcome post or an offer, and remove it when it expires.